BEFORE WE GET STARTED...
First of all, we would like to congratulate you on your decision to invest in your database. We promise you that if you follow the steps within Database Gold you will receive an ROI that exceeds every other lead source…and you will have more fun doing it!
How to use Database GOld
Before we jump right into the content we want to make sure you know how to best utilize Database Gold to your benefit.
There are two ways to access the content within Database Gold:
Modules & Sections
For your convenience we have divided Database Gold into MODULES and SECTIONS.
MODULES are the major milestones associated with developing your Customer Loyalty Program.
SECTIONS are the steps within each of the modules to provide detailed how-to’s to implement that part of the Customer Loyalty Program.
You have immediate access to ALL MODULES.
Text, images and video are used throughout Database Gold to deliver information to you in the best format possible so you can quickly and easily implement the strategies provided.
Here’s an overview of each MODULE:
MODULE 0: Database DiAGNOSTIC
Before building a strong and sustainable Database Marketing Program you need to know the incredible opportunity ahead of you, what obstacles you may encounter and determine where your starting point is.
SECTION 1: Exponential Opportunity
SECTION 2: Eliminating Obstacles
SECTION 3: Database Diagnostic
MODULE 1: Re-Engage with Letter
Perfect is the enemy of good. MODULE 1 will get you going so you can start seeing results as quickly as possible.
SECTION 1: Designing Your Database
SECTION 2: Relationship Building
SECTION 3: Introducing Your customer loyalty program
MODULE 2: GATHER CLIENT INFO
You’ve introduced Your Customer Loyalty Program and now it is time to implement the three core areas of your Customer Loyalty Program.
SECTION 1: Information Gathering
SECTION 2: Your 20%
SECTION 3: Year ONE
MODULE 3: BIRTHDAYS & ANNIVERSARIES
With information in hand it is now time to use that to better connect and get personal with your database.
SECTION 1: Birthdays
SECTION 2: Anniversaries
SECTION 3: Life Events
MODULE 4: ACKNOWLEDGING Referrals
One of the main reasons people stop referring is because they were not acknowledged or appreciated for doing so.
SECTION 1: Acknowledge Referrals
SECTION 2: Show Appreciation
SECTION 3: Being Systematic
MODULE 5: Phone Calls
Call reluctance occurs due to fear. We will eliminate the fear by giving you ways to stay in touch with your database via phone in a meaningful and valuable way.
SECTION 1: When to Call
SECTION 2: What to Say
SECTION 3: What to listen for
MODULE 6: Emails
Email is a fantastic way of staying top of mind without being intrusive. Staying in contact regularly will provide your database with easy access to your contact information so they can easily refer.
SECTION 1: When to Email
SECTION 2: What to Send
SECTION 3: how to engage
MODULE 7: Mailers
There are two main categories of people you must appeal to and you will learn exactly how with an effective mail program.
SECTION 1: Touch the Heart
SECTION 2: Appeal to the brain
SECTION 3: When to Mail
MODULE 8: Yearly CheCkup
Every year you have an opportunity to add value and stand out as a professional. Don’t miss this opportunity.
SECTION 1: Yearly CheckuP
SECTION 2: Executing
SECTION 3: Follow Thru
MODULE 9: GIFTS
Everyone loves getting packages in the mail. It is the first thing they want to open. You will create your gift program to stay in touch, have some fun, and generate referrals.
SECTION 1: When to Send
SECTION 2: Gift Recipe
SECTION 3: Follow Thru
MODULE 10: SOCIAL MEDIA
Facebook & Instagram are a part of our world whether you like it or not. You can use these platforms to identify opportunities and stay engaged with your database.
SECTION 1: Gathering Places
SECTION 2: Using Social media
SECTION 3: High-Tech to High-Touch
MODULE 11: EXTRAOrdinary EVENTS
Events create an amazing opportunity to provide value and get face to face with your most valued clients. And your database will love it, even if they don’t attend…if you do it right!
SECTION 1: How Often
SECTION 2: EXTRAOrdinary EVENTS
SECTION 3: Before & After
MODULE 12: SegmeNTING
As you start generating results from your database you will eventually get to the point where you realize you can’t stay in touch with everyone…if you’re not there already. It will be impossible to have meaningful relationships with everyone.
SECTION 1: RFM Model
SECTION 2: 20%, 4%, 1%
SECTION 3: The Plan
Anything great takes time to build.
Once you complete all 12 modules of Database GoldTM you will have an incredible database marketing program following this framework: